About Us
Our Story
In 2024, a tourism major with fashion influences saw an exciting opportunity: Greece’s rapidly evolving fashion scene and the growing desire among travelers to experience destinations beyond the typical tourist spots. As Greece became an all year round travel destination for its history and beauty, few knew about its emerging fashion industry—a hidden gem that deserved to be explored.
That’s when ShopAurum was born. Named after the Latin word for gold, ShopAurum is dedicated to uncovering the treasures of Greek fashion, offering personalized, luxury shopping experiences that showcase the best of local designers and a fashion experience as unique as the destination itself.
At ShopAurum, we don’t just offer shopping—we offer a gateway to Greece’s best-kept fashion secrets, guided by experts who know exactly how to make your style shine.
Mission & Vision
Through bespoke shopping tours and expert styling advice, we aim to transform how our clients shop—making it not just an activity, but a memorable journey that aligns with their unique style.
Our vision is to be the premier provider of luxury, fashion-forward experiences in Greece, blending local culture and design with expert guidance. We aspire to inspire travelers and fashion lovers to discover new styles, elevate their wardrobes, and experience Greece through a fresh, stylish lens.
Meet the Team
Born and raised in Athens, Christina’s passion for travel and fashion has always been at the heart of her journey. After earning her degree in tourism from the American College of Greece, she spent time working in the industry but soon realized her true calling lay in fashion. She honed her expertise through personal shopping and styling courses at UAL London, blending her love for style with her deep understanding of the travel industry.
Driven by the desire to offer something unique, Christina founded ShopAurum, combining her expertise in tourism with her flair for fashion. With a natural ability of connecting with people and cultures around the world, she enviosened a service that offers a unique blend of personal styling and tailored shopping experiences in Athens.
As one of the driving forces behind ShopAurum, Christina’s mission is to craft unforgettable shopping experiences that reveal the hidden treasures of Athens’ fashion scene. She is dedicated to helping clients not only discover exceptional pieces but also to curate a wardrobe that feels authentically their own—one that seamlessly blends the rich spirit of Athens with their personal style journey.
Christina Theodosopoulou
FOUNDER & CO-OWNER
Stella Taka
CO-OWNER
Born and raised in Athens, Stella first studied Psychology, earning a Bachelor’s degree that gave her valuable insights into human behavior and personal development. Continuing her academic path, her true passion for the fashion industry led her to pursue a Master’s degree in Brand Management, focusing on Fashion and Luxury, from Istituto Marangoni in Milan.
She decided to combine academic expertise with a passion for styling and communication. With a demonstrated history of working in PR, client relations, and event coordination, she has worked across various facets of the fashion industry, constantly exploring the intersection of creativity.
Driven by a deep enthusiasm for helping others discover their personal style, she specializes in curating personalized fashion experiences and offering tailored styling advice. By blending industry knowledge with an eye for trends, she is dedicated to guiding clients through the ever-evolving fashion scene.
Our Philosophy
We believe that fashion should be as personal as the experiences we cherish most. That’s why each journey with ShopAurum is unique, just like you.
Whether you're stepping off a plane for the first time or you’re a seasoned traveler, we promise an experience that’s crafted specifically for you, bringing the best of Greek style to your fingertips.